Further Reading

Attribution Tracking

• The Ultimate Guide to Marketing Attribution for Gaming Studios
• A Smarter Way to Build Your Attribution and Telemetry Stack
• Why Hybrid Cloud Is the Smartest Way to Run Game Attribution in a Privacy-First World
• The Hidden Science Behind Cross-Platform Attribution in Game Marketing

Marketing Analytics

• Measuring Wishlists by Marketing Activity with TRACKS
• Tracking the True Value of Community, Influencer, and Organic Efforts
• Measure What Matters: Awareness Tracker and CPQ Now in TRACKS
• The Best Landing Page for Game Marketing: Website or Storefront?
• The Hidden Power of Awareness in Video Game Marketing
• Why Brand Health Is the Silent Growth Engine for PC and Console Games
• Marketers Are Embracing Advanced Marketing Measurement