Media Platforms & Ad Networks Integration

Overview

This section outlines the integration of major media channels for media analytics reporting and ad operations. It is recommended that you complete the integration of each channel one at a time, in collaboration with the Second Stage team, to ensure proper attribution setup.

Once a channel is integrated, there's no need to return to this step for future campaigns. This one-time platform configuration will enable comprehensive marketing analytics reporting for TRACKS. With the ad operations guide, you can easily launch new campaigns without further assistance.

Google Ads Integration

In your Google Ads account, click the Admin icon.

1. Navigate to Access and Security, then click the plus icon to add a new user.
2. Invite analytics@secondstage.io with Standard access permissions.
3. Follow the Campaign, Ad Set, and Ad naming conventions provided in the builder sheet shared by the Second Stage team.
4. Ensure your ad creatives use a UTM-tagged link template.

→ Google Ads Setup Guide

Meta Ads Integration

Go to Meta Business Manager and navigate to the Users section. Add the email address analytics@secondstage.io and click "Next".

Assign Partial (Basic) Access to the user and click "Next".

Select your business page and provide Partial access (business tools and Facebook), then click "Next".

Select your ad account and provide Manage campaigns (ads) access, then click "Next".

Select pixels if any exists, and assign access. Then click "Next"

Review the invitation, then click on "Send invitation".

TikTok Ads Integration

1. Log in to your TikTok for Business account.
2. Navigate to the Members tab and click Invite Member.
3. Invite analytics@secondstage.io to your Ad Account and Business Manager with Standard permissions (assets and ad accounts).
4. Follow the Campaign, Ad Set, and Ad naming conventions provided in the builder sheet shared by the Second Stage team.
5. Ensure your ad creatives use a UTM-tagged link template.

X Ads Integration

1. In your ads account, select "Edit access to account" from the drop-down menu.
2. On the multi-user page, click "Add access" and grant access to @2s-analytics with Account Administrator permissions (or invite analytics@secondstage.io).
3. Share your handle and ad account details with the Second Stage team.
4. Follow the Campaign, Ad Set, and Ad naming conventions provided in the builder sheet shared by the Second Stage team.
5. Use UTM-tagged links in your ad creatives. (Note: X Ads does not support macros, so ensure each ad creative has the correct landing page URL.)

Reddit Ads Integration

1. Contact the Reddit team to have your ad account whitelisted for using the Reddit Ads API.
2. In the upper right-hand corner, click your account name and select ‘Switch user’ from the drop-down menu.
3. Choose the account you want to manage.
4. Grant Business Member access to analytics@secondstage.io with the following permissions: Ad Account Editor, Conversions, Reporting, History, and Analytics.
5. Follow the Campaign, Ad Set, and Ad naming conventions provided in the builder sheet shared by the Second Stage team.
6. Ensure your ad creatives use UTM-tagged links.
7. Grab your UTM link from Ad Ops Helper and paste it into the Destination URL field. Then, insert the provided screenshot and make sure to select the Add source parameter checkbox.

Note: Reddit automatically encodes special characters such as {{ }} into %7B %7D, so you don’t need to make any changes yourself.

→ Reddit Ads Setup Guide

DV360 Integration

1. In DV360, navigate to "Select User Management and Email Preferences", then select "User Management" from the upper-right corner of Display & Video 360.
2. Click "New User" and invite analytics@secondstage.io, assigning the Standard Role.
3. Next, click "Add Partners or advertisers" and select the relevant Ad Account to be integrated.